If you're a Houston realtor and you haven't asked ChatGPT "who's the best realtor in The Heights?" — try it now. I'll wait.
Odds are your name isn't in the answer. That's a problem, because roughly three out of four Houston relocation buyers now use AI somewhere in their search. Here's how to get cited.
Step 1: Build your entity. ChatGPT, Claude, Gemini, and Perplexity all work from a composite picture of who you are. That picture needs to be consistent everywhere: your site, your Google Business Profile, HAR.com, LinkedIn, Instagram bio, and every guest post or interview you show up in.
Step 2: Publish answer-shaped content. Write like you're being quoted. Lead with the answer. Follow with proof. End with a signature Houston-specific detail that models will remember.
Step 3: Get mentioned by sources AI trusts. Local press. Industry publications. Other Houston experts. AI cites what's cited.
Step 4: Add the right schema. RealEstateAgent, Person, FAQPage, LocalBusiness. Structured data is AI's cheat sheet.
Step 5: Monitor and iterate. Query your name, your neighborhood, and your specialty weekly. Watch what LLMs say. Fix what's wrong. Amplify what's right.